Two decades building brands that move the world forward.

Two decades building brands that

move the world forward.

Two decades building brands that

move the world forward.

Ben Hulse is a brand + design leader who helps magnify the impact of purpose-driven organizations. Over two decades experience inspiring change, uniting creative, and growing value. Now exploring collaborations with teams elevating people + planet.

From startups to global brands, Ben has led transformations across creative disciplines and mediums.

Selected work

Global Olympic Brand


Comprehensive reposition of the global Olympic brand across foundational identities, channels, merchandise, and campaigns. The first project of its kind since the modern Games began in 1896. Watch the brand video ↗

Global Olympic Campaign


With over a billion impressions, the #StrongerTogether campaign became the most successful in Olympic history. The films, directed by Kevin Foley and Mark Zibert across four continents, featured 20 iconic athletes including Usain Bolt, Naomi Osaka, and Tony Hawk.

Mountain Equipment Company


Rebrand for Canada’s leading outdoor retailer taking the organization back to its iconic roots. The rebrand also provided a launching pad for their renewed commitment to quality, community and sustainability. Watch the brand video ↗

Ben's work has been featured in: Creative Review, Ad Age, Fast Company, It’s Nice That, Creative Bloq, Brand New, Applied Arts, Globe and Mail, Canadian Business, as well as exhibitions and publications from V&A in London and The Olympic Museum in Switzerland.

Let's change things.

Get in touch for case studies and more info.

Email, LinkedIn, Instagram.

Currently based in Vancouver Canada. ©2024 All rights reserved.