Ben Hulse is a brand + design leader who helps magnify the impact of purpose-driven organizations. Over two decades experience inspiring change, uniting creative, and growing value. Now exploring collaborations with teams elevating people + planet.
From startups to global brands, Ben has led transformations across creative disciplines and mediums.
Global Olympic Brand
Comprehensive reposition of the global Olympic brand across foundational identities, channels, merchandise, and campaigns. The first project of its kind since the modern Games began in 1896. Watch the brand video ↗
Mountain Equipment Company
Rebrand for Canada’s leading outdoor retailer taking the organization back to its iconic roots. The rebrand also provided a launching pad for their renewed commitment to quality, community and sustainability. Watch the brand video ↗