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<channel>
	<title>Ben Hulse</title>
	<link>http://www.benhulse.com</link>
	<description>Ben Hulse</description>
	<pubDate>Fri, 07 Oct 2011 02:12:46 +0000</pubDate>
	<generator>http://www.benhulse.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Mobio Logo</title>
				
		<link>http://benhulse.com/Mobio-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/Mobio-Logo</comments>

		<pubDate>Fri, 07 Oct 2011 02:12:46 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">2112771</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/2112771/logos-mobio_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/2112771/logos-mobio_o.jpg" align="left" data-mid="10528583" /&#62; 
Mobio, by Personafid, is software which combines portable biometrics with cryptography to turn any fingerprint into a random credit card-like number for consumer purchases.</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/2112771/prt_1317953472.jpg" />

	</item>
		
		
	<item>
		<title>Brixan Identity</title>
				
		<link>http://benhulse.com/Brixan-Identity</link>

		<comments>http://benhulse.com/following/benhulse.com/Brixan-Identity</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:55 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">2112278</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/2112278/logos-brixan_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/2112278/logos-brixan_o.jpg" align="left" data-mid="10526156" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/2112278/Brixan-Stationary3_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/2112278/Brixan-Stationary3_o.jpg" align="left" data-mid="10571528" /&#62; 
Brixan Global Solutions Inc. brokers the development of sustainable communities in developing and established nations across the globe. The team was looking for an identity which communicated solidity and sophistication. The repeating triangles in the "A" metaphor multiplicity and structure.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/2112278/prt_1317945409.jpg" />

	</item>
		
		
	<item>
		<title>Terra Geothermal Logo</title>
				
		<link>http://benhulse.com/Terra-Geothermal-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/Terra-Geothermal-Logo</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:46 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">873459</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/873459/logos-terra_1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/873459/logos-terra_1_o.jpg" align="left" data-mid="10525878" /&#62; Terra Geothermal is a full service Earth Energy System for residential and commercial applications.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/873459/prt_1317951559.jpg" />

	</item>
		
		
	<item>
		<title>Personifid Logo</title>
				
		<link>http://benhulse.com/Personifid-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/Personifid-Logo</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:45 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">873420</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/873420/logos-personifid-2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/873420/logos-personifid-2_o.jpg" align="left" data-mid="10528918" /&#62; 
Technology developers of biometric identity services. Personafid is the creator and distributor of Mobio software. The brandmark is at once a hand pointing and a figure walking, implying biometric fingerprint identification and mobility.</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Biologic Logo</title>
				
		<link>http://benhulse.com/Biologic-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/Biologic-Logo</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:44 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">873436</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/873436/Biologic-logo_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/873436/Biologic-logo_o.jpg" align="left" data-mid="6746555" /&#62; 
Naturopathic clinic in Massachusetts, USA founded by Dr. Samantha K. Eagle (Doctorate in Naturopathic Medicine and Masters in Human Nutrition).</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/873436/prt_1292926645.jpg" />

	</item>
		
		
	<item>
		<title>Scott Benson Logo</title>
				
		<link>http://benhulse.com/Scott-Benson-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/Scott-Benson-Logo</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:44 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">1385437</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/1385437/logos-benson_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1385437/logos-benson_o.jpg" align="left" data-mid="10524707" /&#62; Scott Benson is a sound designer for film, television, and video games. The brandmark fuses an iconic NS10 studio speaker with a Rubik's Cube. The Rubik's metaphors the puzzle-like craft of sound design and aesthetic of audio interfaces.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>CSS Import Logo</title>
				
		<link>http://benhulse.com/CSS-Import-Logo</link>

		<comments>http://benhulse.com/following/benhulse.com/CSS-Import-Logo</comments>

		<pubDate>Thu, 06 Oct 2011 23:50:43 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">1334940</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/1334940/cssimport-1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1334940/cssimport-1_o.jpg" align="left" data-mid="10524247" /&#62; Logo for cssimport.com blog (now merged with theimport.co.uk). I was interested to create a brandmark which would nod to CSS code itself. I found the solution cutting up the iconic brackets which start and end lines of code — { }. Circa 2005.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/1334940/prt_1317955818.jpg" />

	</item>
		
		
	<item>
		<title>American Express</title>
				
		<link>http://benhulse.com/American-Express</link>

		<comments>http://benhulse.com/following/benhulse.com/American-Express</comments>

		<pubDate>Sat, 01 Oct 2011 02:00:59 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">2083266</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/69974/2083266/amex-0_905.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/2/69974/2083266/amex-0_o.jpg" align="left" data-mid="10446428" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/2083266/amex-3_905.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/2/69974/2083266/amex-3_o.jpg" align="left" data-mid="10468678" /&#62; 
I was recently invited to explore new graphic languages for American Express. The brief called for vibrant, playful yet sophisticated patterns suggesting elements of networking. More art and info to come.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/2083266/prt_1317720265.jpg" />

	</item>
		
		
	<item>
		<title>Vancouver Canucks</title>
				
		<link>http://benhulse.com/Vancouver-Canucks</link>

		<comments>http://benhulse.com/following/benhulse.com/Vancouver-Canucks</comments>

		<pubDate>Sat, 01 Oct 2011 01:52:23 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">1620887</guid>

		<description>The Vancouver Canucks invited me to shoot some atmosphere shots during the 2011 Stanley Cup run. Below are a few shots I captured in and out of the arena.

&#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_A-110406-340_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_A-110406-340_o.jpg" align="left" data-mid="7944902" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_A-110406-418_905.jpg" border="0" width="904" height="603" width_o="904" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_A-110406-418_o.jpg" align="left" data-mid="7944904" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-32_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-32_o.jpg" align="left" data-mid="7944906" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-45_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-45_o.jpg" align="left" data-mid="7944907" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-57_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-57_o.jpg" align="left" data-mid="7944913" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-314_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-314_o.jpg" align="left" data-mid="7944916" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-324_905.jpg" border="0" width="904" height="603" width_o="904" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-324_o.jpg" align="left" data-mid="7944917" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-536_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G1_060111-536_o.jpg" align="left" data-mid="7944919" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-31_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-31_o.jpg" align="left" data-mid="7944922" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-82_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-82_o.jpg" align="left" data-mid="7944923" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-132_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-132_o.jpg" align="left" data-mid="7944926" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-635_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-635_o.jpg" align="left" data-mid="7944927" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-803_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-803_o.jpg" align="left" data-mid="7944929" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-918_905.jpg" border="0" width="904" height="603" width_o="904" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-918_o.jpg" align="left" data-mid="7944931" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-920_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G2_060411-920_o.jpg" align="left" data-mid="7944933" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G4_060811-145_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G4_060811-145_o.jpg" align="left" data-mid="7944937" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G4_060811-187_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G4_060811-187_o.jpg" align="left" data-mid="7944938" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-94_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-94_o.jpg" align="left" data-mid="7944941" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-114_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-114_o.jpg" align="left" data-mid="7944943" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-214_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-214_o.jpg" align="left" data-mid="7944945" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-246_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-246_o.jpg" align="left" data-mid="7944946" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-405_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-405_o.jpg" align="left" data-mid="7944947" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-446_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-446_o.jpg" align="left" data-mid="7944948" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-451_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-451_o.jpg" align="left" data-mid="7944950" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-519_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-519_o.jpg" align="left" data-mid="7944951" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-554_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-554_o.jpg" align="left" data-mid="7944952" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-570_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-570_o.jpg" align="left" data-mid="7944953" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-681_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G6_061311-681_o.jpg" align="left" data-mid="7944957" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-105_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-105_o.jpg" align="left" data-mid="7944962" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-387_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-387_o.jpg" align="left" data-mid="7944964" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-438_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-438_o.jpg" align="left" data-mid="7944967" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-453_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-453_o.jpg" align="left" data-mid="7944970" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-471_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-471_o.jpg" align="left" data-mid="7944972" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-494_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-494_o.jpg" align="left" data-mid="7944975" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-532_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-532_o.jpg" align="left" data-mid="7944977" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-546_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1620887/Canucks_Bruins_G7_061511-546_o.jpg" align="left" data-mid="7944980" /&#62; </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/1620887/prt_1317437382.jpg" />

	</item>
		
		
	<item>
		<title>Canadian Olympic Team Rebrand</title>
				
		<link>http://benhulse.com/Canadian-Olympic-Team-Rebrand</link>

		<comments>http://benhulse.com/following/benhulse.com/Canadian-Olympic-Team-Rebrand</comments>

		<pubDate>Mon, 06 Jun 2011 07:50:39 +0000</pubDate>

		<dc:creator>Ben Hulse</dc:creator>
		
		<category><![CDATA[Art Direction, Design]]></category>

		<guid isPermaLink="false">1333914</guid>

		<description>
The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900's. Over a century of stories, themes, and iconography influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.

The brand strategy was repositioned to focus on the team rather than the committee, and our goal was to deliver a classic sports brand with fresh appeal. In everything we did, we attempted to balance classic versus current aesthetics and themes. In communications, we looked to balance imagery and stories of today's Olympic heroes with legends from decades past.From creative brief to research, sketches to final art, writing to production, strategy to guidelines, our small design team delivered on every aspect — Ben Hulse, Greg Durrell, Adam Bognar, and Andrew Simpson. The rebrand video was developed in collaboration with director/producer Ben Hulse, videographer/editor Benjamin Taft, audio designer Toby Hulse, with additional b-roll and editing by Cory Ransom.

The new brand was unveiled on June 6th, 2011. Fast Co Design did a nice article and kindly included it in their "Top 11 Branding Projects of 2011". Brand New also did an article, and in March 2012 announced the rebrand received a "Brand New Award" in the Comprehensive Identity Program and Guidelines categories.


&#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/01-COC-Team_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/01-COC-Team_o.gif" align="left" data-mid="7785226" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/02-COC-PanAmTeam_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/02-COC-PanAmTeam_o.gif" align="left" data-mid="7785229" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/04-COC-HallOfFame_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/04-COC-HallOfFame_o.gif" align="left" data-mid="7785232" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/05-COC-GolfTournament_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/05-COC-GolfTournament_o.gif" align="left" data-mid="7785235" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/07-COC-Partner_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/07-COC-Partner_o.gif" align="left" data-mid="7785239" /&#62; New brand marks. Developed to translate across every medium for various teams, events, and programs.


&#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/09-Mosaic-Full_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/09-Mosaic-Full_o.gif" align="left" data-mid="7785299" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/10-Mosaic-Reversed_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/10-Mosaic-Reversed_o.gif" align="left" data-mid="7785300" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/11-Mosaic-Reversed-Red_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/11-Mosaic-Reversed-Red_o.gif" align="left" data-mid="7785301" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/12-Mosaic-LeafOnly_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/12-Mosaic-LeafOnly_o.gif" align="left" data-mid="7785302" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/13-Mosaic-Canada-2_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/13-Mosaic-Canada-2_o.gif" align="left" data-mid="7886657" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/08-Mosaic-Outlines_905.gif" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/08-Mosaic-Outlines_o.gif" align="left" data-mid="7785298" /&#62; Feature graphics. Inspired by the geometry of the maple leaf — coloured with tones from the Olympic Rings and Canadian geography.


&#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-5_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-5_o.jpg" align="left" data-mid="7713057" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-6_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-6_o.jpg" align="left" data-mid="7713059" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-7_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-7_o.jpg" align="left" data-mid="7713061" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-9_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-9_o.jpg" align="left" data-mid="7713063" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-10_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-10_o.jpg" align="left" data-mid="7713064" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-11_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-11_o.jpg" align="left" data-mid="7713065" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-12_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-12_o.jpg" align="left" data-mid="7713066" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-13_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-13_o.jpg" align="left" data-mid="7713068" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-24_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-24_o.jpg" align="left" data-mid="7807651" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-14_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-14_o.jpg" align="left" data-mid="7713069" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-15_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-15_o.jpg" align="left" data-mid="7713070" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-16_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-16_o.jpg" align="left" data-mid="7713071" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-17_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-17_o.jpg" align="left" data-mid="7713074" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-18_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-18_o.jpg" align="left" data-mid="7713075" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-19a_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-19a_o.jpg" align="left" data-mid="7886790" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-21_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-21_o.jpg" align="left" data-mid="7713078" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-25_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-25_o.jpg" align="left" data-mid="7807652" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-22_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-22_o.jpg" align="left" data-mid="7713079" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-23_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-23_o.jpg" align="left" data-mid="7713080" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-1_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-1_o.jpg" align="left" data-mid="7713053" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-2_o.jpg" align="left" data-mid="7713054" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-4_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-GUIDELINES-4_o.jpg" align="left" data-mid="7713056" /&#62; A comprehensive 86 page brand manual. Includes committee/team history, identities, typography, colour, photography/writing style, graphics, and marketing guidelines.



&#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COT-Stationary_905-2_905.jpg" border="0" width="905" height="603" width_o="905" height_o="603" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COT-Stationary_905-2_o.jpg" align="left" data-mid="11445951" /&#62; 
COC Office Stationery



&#60;img src="http://payload.cargocollective.com/1/2/69974/1333914/COC-Banners-4a_905.jpg" border="0" width="905" height="275" width_o="905" height_o="275" src_o="http://payload.cargocollective.com/1/2/69974/1333914/COC-Banners-4a_o.jpg" align="left" data-mid="11446520" /&#62; 
Series of 40 unique 8' tall banners for COC events held throughout the year.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/69974/1333914/prt_1308091580.jpg" />

	</item>
		
	</channel>
</rss>
